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Global packaging industry trends in 2019 and the future
With the increasing number of people worldwide owning connected devices and the increasingly advanced technology connecting packaging to the online world, people's interest in connected packaging has been reignited. Brands can be virtually connected to packaging in a variety of ways, including qr codes and other graphical markers, near field communication (NFC), radio frequency identification (RFID), bluetooth and augmented reality (AR). Connected packaging can be the link between the physical and digital shopping worlds, giving brands some control over how their brands and products are presented online and providing engaging content and product-specific information that directly influences purchasing decisions.
Industry headlines are full of promises from brands and converters to use 100% recycled materials or 100% recycled packaging. However, the reality is that few people give full thought to how, where and by whom these materials are supplied and recycled. While claims of recyclable packaging have become common, claims of recycled materials are still rare. The scarcity of high-quality recycled plastics and concerns about food safety make recycled materials difficult to use in food and beverages. Some people may have developed recycling habits, but for others, the lack of convenient ways to clean and sort their waste is a barrier. Recycling facilities can improve dramatically when people can't transport packaging waste to other countries or get it out of sight. This will boost production of high-quality recycled materials. In the future, brands have the opportunity to be part of the solution, promising to use recycled materials in new packaging and following consumer awareness of recycling.
Remolded packing case
The rapid growth of e-commerce has had a far greater impact on global packaging design than anything the industry has experienced in the past few decades. Brand marketers have unlimited room to explore the next generation of shelf displays, the hero image on retailer websites and the unpacking experience. In e-commerce, brands are increasingly aware of the need to separate the delivery of information about shipping packaging and internal packaging from brand promotion -- the latter will include design elements that surprise consumers when they open online products. While consumers currently prefer to buy their groceries in physical stores rather than online, the convenience of online shopping will eventually spread to food, drinks and household products. Only through a mature e-commerce packaging strategy can brands design packaging for the worst distribution scenario. At the same time, businesses can reap huge financial, social and brand equity gains in the field of e-commerce packaging simply by exploring the use of sustainable packaging optimization elements.
Marine plastic pollution has become one of the most serious environmental problems in the world. New explorations, such as zero-plastic channels, zero-packaging stores, and alternative packaging materials, allow consumers to actively choose plastics from the market. These new ventures still face challenges. Zero plastic channel reflects consumers' excessive plastic packaging, however, few people are willing to give up the convenience and advantages of plastic packaging in real life. The term "zero plastic" seems simple, but there is no uniform definition. Even zero-plastic packaging often contains plant-based plastics, suggesting that zero-plastic is not clearly defined. Brand should take immediate action, can use widely recognized packaging materials to ensure a place in the zero plastic in emerging markets, participating in discussions, clearly explain plastic packaging for the benefits of the product, eliminate people's concerns of the plastic pollution, provide suitable solution to handle the service life of the packing problem at maturity.